So you’ve decided to create your own marketplace, a platform where producers and consumers can interact. You know that your future users will generate your website’s content themselves: upload photos, write product descriptions, set prices, buy and sell goods, and, of course, rate each other.
At first glance, it may seem that you as the platform owner don’t need to take part in the platform’s life and that managing the marketplace is simply unnecessary. However, that’s not exactly the case. A marketplace actually has to be observed all the time, as actions of sellers and buyers may be unexpected: sellers can spread irrelevant content, sell low-quality items, or deceive buyers and not send orders; at the same time, buyers can write indecorous comments, avoid paying for items, or ignore rules.
These actions (if neglected) can easily harm your platform’s reputation. You should always be ready to manage your platform behind the scenes. That’s where a custom admin panel for a website can help.
Today, we want to share our knowledge and tell you what helpful features an admin panel for a marketplace should have to make your work effective and efficient. More importantly, this article will tell how much an admin panel might cost.
What your admin panel should include
Authorization is the virtual gate that forbids strangers from logging in to your website’s content management system (CMS). That’s why a login page is an essential part of admin panel. Nobody except website administrators should be able to access your admin panel.
[Image source: Teknonce]
A login page should also contain buttons such as login, remember me, and reset my password.
After successfully authorizing, you can access the admin panel and manage your website content.
Well-thought-out navigation is the key to an admin’s productivity, as good navigation facilitates quick and convenient management. If you want to create a usable admin interface for your marketplace, you need to consider what features it should include.
Let’s examine each must-have feature in detail.
1) Admin dashboard
It’s useful to have a place where all new information is gathered. An admin panel should obviously contain a dashboard, a sort of home page for your CMS.
As soon as you log in to the admin panel, the dashboard shows the most important information about your marketplace. For example, it can show a monthly revenue graph, track how many new users have registered on your website, and show payouts, income, and expenses on a given day.
Giving your users the ability to pay with their cards right in the application is probably one of the most shining features of your app. Moreover, if your platform handles payments, you might need a place to keep track of all funds transferred between accounts and have a record of all transactions. Using a CMS, admins can track payments easily to stay on top of things, in case someone needs their help.
Sometimes, your marketplace may need to issue refunds. You should be prepared for this and have everything in place to track how many buyers cancel their orders and why. You should also be able to check what sellers need to refund money to customers and see each seller’s refund history.
You should also consider providing details on each refund so that admins can easily check the information about buyers, sellers, and refunded items, and read buyers’ reasons for cancelling orders in case they will be asked to provide support to either a buyer or a seller.
In order to be aware of the behavior of users on your platform, you should keep track of what they’re displeased with. As we know, both sellers and buyers can complain about each other, and you should react to their concerns in a timely manner. Your admin panel can help you track all complaints on your marketplace.
For example, the admin panel can show which complaints are new and which are being addressed. The reasons for complaints are many: rude behavior, bad quality, wrong size or misleading photos, and others. You should collect the names of those submitting and receiving complaints, the date of submission, the reason for the complaint, and comments.
Admins should always be able to add a complaint to the refund queue, close reports, and permanently ban users who don’t follow the platform’s rules.
Managing website content can seem very difficult. However, well-designed navigation in your admin panel can make it easy. You just have to consider what features you would like to include in the navigation section.
As a content editor, you can manage content for all pages (including media files): about us page, marketplace, blog, shops, orders, items, and so on.
Users’ data can be used for marketing purposes. With information from users, you can:
- Examine statistics
Statistics can help you track the number of anonymous users, registered customers, and orders; see trending items; get information about clients including date, time, and location of website visits.
With this information, you can understand how many users visit your marketplace every day, who your customers are, and what items they prefer. You can also get a general view of your platform’s community.
- Send emails to your users
Built-in marketing functionality can help you encourage users to visit your marketplace again. With all your clients’ email addresses in one place, email marketing is easy. Through an admin panel you can send emails with promotion codes, discounts, news, and digests. You can also send personalized emails and filter recipients by name, location, gender, and age.
In order to manage information about statuses of clients who visit your marketplace, your admin panel should include the “Users” section in a navigation menu. This section can be divided into different client roles to review data conveniently.
For example, you can track the following user roles:
- Suspicious users
Users can become suspicious if somebody complains about them.
Admins should be able to see the details of complaints such as names and numbers of reporters, names of disturbers, and dates and reasons for complaints. Admins should also choose whether to warn or ban suspicious users.
- Banned users
Admins can access a list of banned users whose behavior wasn’t appropriate for the platform. Here, admins can search users by email or username, see their roles on the marketplace, their reasons for being blocked, their last activity on the website, and the time left until their account is unblocked. In addition, admins can unban users anytime they wish.
You can create a list of sellers who have a great number of buyers or so-called fans. Tracking sellers with many buyers can show you what shops are popular. This may be helpful if you consider collaborating with these influencers in the future, for example.
This is a separate section where you can control other admins and define their roles. In this section, you can choose what sections of the admin panel admins can access, what roles admins can perform (for example, administrator, item moderator, accountant, AD manager, reports moderator, marketer, or order manager), and manage admin accounts. You can also see detailed information about all admins, including their status and latest activities.
How much does it cost to make an administrative panel?
Considering all the necessary features for a marketplace admin panel, we have estimated the development cost.
Web design timeline
Backend development timeline
Frontend development timeline
1 UI/UX designer
1 Backend developer
1 QA engineer
1 Frontend developer
1 Project manager
3) Admin panel features
Total timeline for developing an admin panel
Web design: 328–432 hours
Backend development: 558–828 hours
Frontend development: 620–890 hours
QA and PM: 452–645 hours
Total: 1958–2150 hours
How much does it cost to develop an admin panel?
From $68,523 to $75,250 at $35/hour
Finally, an admin panel is an essential part of every marketplace website. With a admin panel, you can be aware of everything that’s happening on your platform. You can track users’ actions, manage all your website content, and even use your admin panel for marketing purposes.
In this article, we told you what useful features you should include in your admin panel as well as the cost of creating a CMS. Now you know what can influence the price of an admin panel for your marketplace, so you can easily start building your own.